On Aug 14, 2018 at 6 pm the Dobrich gallery opens a photo exposition of Marieta Tsenova. It contains a selection of photos which have been taken for the needs of the on-line London’s magazine “PerfectDay”. It is a magazine for contemporary culture, architecture and design and was created by Marieta Tsenova – an art director and photographer. The magazine has the potential to change the stereotypes in thinking, taste and way of life, to inform and provoke the curiosity of its readers. Each edition contains advertising vision of products, social platforms, cause, movies, books… They all are different from the official ones. They are at the heart of the magazine’s idea to create by its content the notion of a “perfect day”, a kaleidoscope of “small things”, which can give meaning to our day, the joy to discover and share constantly others’ talent. The advertising photos are not commercial. They are the magazine’s “placards” and visual wordless massages. The standards in advertising industry could be changed if a media takes the responsibility to create in its content advertising visions by an original visual language. It will help the information  about creative people, teams, institutions and ideas to reach a wider and unpredictable audience. What’s more, it will originate an environment enriching the visual language through the messages to different social groups. An interesting observation in the advertising history proofs that a vision provoking one’s imagination is more effective than the literally one.

Marieta Tsenova is a free lancers art director, designer and photographer. She graduated Bulgarian philology and Musical pedagogy and specialized Art history. In the end of 90s she was a creative director, fashion editor and stylist of “Egoist” magazine. Previously she worked as a curator of the International Biennial of graphic, Varna. In the following years she expanded her creative quests becoming a creative director for magazines, art director and stylist for advertising campaigns, designer of costumes for theatre spectacles and films, author of books and musical album covers. She teaches “Modern Tends of XX century” and “styling for magazines”. She has over 15 solo exhibitions in Bulgaria, Great Britain, Germany and Italy. She issues her own magazine PerfectDay.